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Basic marketing : a global - managerial approach /

Perreault, William D.

Basic marketing : a global - managerial approach / William D. Perreault and E Jerome Mccarthy - 15th edition - Boston Mcgraw-Hill c2005 - xli, 793 p. : col. ill. ; 29 cm. + CD - Marketing .

Includes indexes

ISBN: 0072525231

Subjects--Topical Terms:
Marketing-management

Dewey Class. No.: 658.8 / PER

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