Advertising and promotion : an integrated marketing communications perspective /

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Material type: Text

TextPublication details: Boston : McGraw - Hill Irwin 2009Edition: 8th edDescription: xxv, 838p. ; ill. (chiefly col.) 26 cmISBN:

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Holdings
Current library	Call number	Status	Barcode
Archbishop Kiwanuka Memorial Library	659.1 BEL (Browse shelf(Opens below))	Available	37496
Archbishop Kiwanuka Memorial Library	659.1 BEL (Browse shelf(Opens below))	Available	37284
Archbishop Kiwanuka Memorial Library	659.1 BEL (Browse shelf(Opens below))	Available	37286
Archbishop Kiwanuka Memorial Library	659.1 BEL (Browse shelf(Opens below))	Available	37391
UMU Masaka Campus	659.1 BEL (Browse shelf(Opens below))	Available	36706
UMU Masaka Campus	659.1 BEL (Browse shelf(Opens below))	Available	36621
UMU Mbale Campus	659.1 BEL (Browse shelf(Opens below))	Available	36986
UMU Mbale Campus	659.1 BEL (Browse shelf(Opens below))	Available	36832
UMU Rubaga Campus	659.1 BEL (Browse shelf(Opens below))	Available	36171
UMU Rubaga Campus	659.1 BEL (Browse shelf(Opens below))	Available	36180

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Previous	658.913621 SAK Principles of hospital administration & planning /	658.913621 SAK Principles of hospital administration & planning /	659 PUB Public communication campaigns /	659.1 BEL Advertising and promotion : an integrated marketing communications perspective /	659.1 BEL Advertising and promotion : an integrated marketing communications perspective /	664 ASI Processing tropical crops : a technological approach	690.837 ALE The production of houses /	Next

Includes bibliographical references and index

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