Advertising and promotion : (Record no. 32080)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00684nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111013t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071284400 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 21 |
| Classification number | 659.1 |
| Item number | BEL |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 32080 |
| -- | 32079 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 9 (RLIN) | 16356 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Remainder of title | an integrated marketing communications perspective / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw - Hill Irwin |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 838p. ; |
| Other physical details | ill. (chiefly col.) |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| 9 (RLIN) | 2097 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion |
| 9 (RLIN) | 6331 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 9 (RLIN) | 2235 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Total Renewals | Cost, replacement price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 09/11/2011 | 659.1 BEL | 37284 | 09/11/2011 | 09/11/2011 | Book | 80000.00 | |||||||
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 09/11/2011 | 659.1 BEL | 37286 | 12/04/2012 | 09/11/2011 | Book | 80000.00 | |||||||
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 09/11/2011 | 1 | 659.1 BEL | 37391 | 04/07/2012 | 30/04/2012 | 09/11/2011 | Book | 1 | 80000.00 | ||||
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 10/11/2011 | 5 | 659.1 BEL | 37496 | 14/12/2023 | 06/12/2023 | 10/11/2011 | Book | ||||||
| Dewey Decimal Classification | UMU Masaka Campus | UMU Masaka Campus | 20/10/2011 | 659.1 BEL | 36621 | 20/10/2011 | 20/10/2011 | Book | ||||||||
| Dewey Decimal Classification | UMU Masaka Campus | UMU Masaka Campus | 21/10/2011 | 659.1 BEL | 36706 | 21/10/2011 | 21/10/2011 | Book | ||||||||
| Dewey Decimal Classification | UMU Mbale Campus | UMU Mbale Campus | 28/10/2011 | 659.1 BEL | 36832 | 09/03/2015 | 28/10/2011 | Book | ||||||||
| Dewey Decimal Classification | UMU Mbale Campus | UMU Mbale Campus | 03/11/2011 | 1 | 659.1 BEL | 36986 | 09/02/2019 | 23/01/2019 | 03/11/2011 | Book | 1 | |||||
| Dewey Decimal Classification | UMU Rubaga Campus | UMU Rubaga Campus | 13/10/2011 | 2 | 659.1 BEL | 36171 | 05/01/2019 | 10/12/2018 | 13/10/2011 | Book | ||||||
| Dewey Decimal Classification | UMU Rubaga Campus | UMU Rubaga Campus | 13/10/2011 | 659.1 BEL | 36180 | 24/11/2014 | 13/10/2011 | Book |