Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

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TextPublication details: Boston : McGraw-Hill Irwin, 2009.Edition: 5th edDescription: xxviii, 708 p. : ill. ; map ; 26 cmISBN:

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Holdings
Current library	Call number	Status	Barcode
Archbishop Kiwanuka Memorial Library	658.8 ZEI (Browse shelf(Opens below))	Available	30108
Archbishop Kiwanuka Memorial Library	658.8 ZEI (Browse shelf(Opens below))	Available	30109
Archbishop Kiwanuka Memorial Library	658.8 ZEI (Browse shelf(Opens below))	Available	30110
Archbishop Kiwanuka Memorial Library	658.8 ZEI (Browse shelf(Opens below))	Available	30111
UMU Masaka Campus	658.8 ZEI (Browse shelf(Opens below))	Available	45267
UMU Masaka Campus	658.8 ZEI (Browse shelf(Opens below))	Available	45268
UMU Masaka Campus	658.8 ZEI (Browse shelf(Opens below))	Available	45269
UMU Masaka Campus	658.8 ZEI (Browse shelf(Opens below))	Available	45270
UMU Masaka Campus	658.8 ZEI (Browse shelf(Opens below))	Available	45271
UMU Masaka Campus	658.8 ZEI (Browse shelf(Opens below))	Available	45272
UMU Masaka Campus	658.8 ZEI (Browse shelf(Opens below))	Available	45273
UMU Masaka Campus	658.8 ZEI (Browse shelf(Opens below))	Available	45274
UMU Masaka Campus	658.8 ZEI (Browse shelf(Opens below))	Available	45275
UMU Masaka Campus	658.8 ZEI (Browse shelf(Opens below))	Available	45277
UMU Masaka Campus	658.8 ZEI (Browse shelf(Opens below))	Available	45278
UMU Masaka Campus	658.8 ZEI (Browse shelf(Opens below))	Available	45279
UMU Masaka Campus	658.8 ZEI (Browse shelf(Opens below))	Available	45280

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Previous	658.8 WIL Marketing Management in Practice.	658.8 WIL Marketing Management in Practice.	658.8 ZEI Services marketing : integrating customer focus across the firm /	658.8 ZEI Services marketing : integrating customer focus across the firm /	658.8 ZEI Services marketing : integrating customer focus across the firm /	658.8 ZEI Services marketing : integrating customer focus across the firm /	658.800285 KAL Electronic commerce : a manager's guide /	Next

Includes bibliographical references and index.

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