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Essentials of marketing research / Joseph F. Hair ... [et al.]

Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill/Irwin 2008Edition: 1st edDescription: xvi, 382 p. : ill. ; 25 cmISBN:
  • 9780071266345 (alk. paper)
  • 0071266348 (alk. paper)
Subject(s): DDC classification:
  • 658.83 22 ESS
LOC classification:
  • HF5415.2
Item type: Book
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Includes bibliographical references, glossary and index.

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