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Essentials of marketing research /

Essentials of marketing research / Joseph F. Hair ... [et al.] - 1st ed. - New York : McGraw-Hill/Irwin 2008 - xvi, 382 p. : ill. ; 25 cm.

Includes bibliographical references, glossary and index.

ISBN: 9780071266345 (alk. paper) 0071266348 (alk. paper)

LCCN: 2009037488

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2

Dewey Class. No.: 658.83 / ESS

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