Crafting and executing strategy : text and readings / Arthur A. Thompson, Jr., A.J. Strickland III, John E. Gamble.

Includes bibliographical references and index.

1. Concepts and techniques for crafting and executing strategy

• What is strategy and why is it important
• The managerial process of crafting and executing strategy
• Evaluating a company’s external environment
• Evaluating a company’s resources and competitive position
• The five generic competitive strategies: which one to employ
• Supplementing the chosen competitive strategy: other important strategy choices
• Competing in foreign markets
• Tailoring strategy to fit specific industry and company situations
• Diversification: strategies for managing a group of Businesses
• Strategy, ethics, and social responsibility
• Building an organization capable of good strategy execution
• Managing internal operations: actions that promote good strategy execution
• Corporate culture and leadership: keys to good strategy execution

2. Cases in crafting and executing strategy
• Crafting strategy in single business companies
• Crafting strategy in diversified companies
• Executing strategy and strategic leadership
• Strategy, Ethics, and social responsibility