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Thompson, Arthur A., 1940-

Crafting and executing strategy : text and readings / Arthur A. Thompson, Jr., A.J. Strickland III, John E. Gamble. - 14th ed. - New York : McGraw-Hill/Irwin, 2005. - xlvi, 558 pages : illustrations; 26 cm.

Includes bibliographical references and index.

1. Concepts and techniques for crafting and executing strategy

• What is strategy and why is it important
• The managerial process of crafting and executing strategy
• Evaluating a company’s external environment
• Evaluating a company’s resources and competitive position
• The five generic competitive strategies: which one to employ
• Supplementing the chosen competitive strategy: other important strategy choices
• Competing in foreign markets
• Tailoring strategy to fit specific industry and company situations
• Diversification: strategies for managing a group of Businesses
• Strategy, ethics, and social responsibility
• Building an organization capable of good strategy execution
• Managing internal operations: actions that promote good strategy execution
• Corporate culture and leadership: keys to good strategy execution

2. Cases in crafting and executing strategy
• Crafting strategy in single business companies
• Crafting strategy in diversified companies
• Executing strategy and strategic leadership
• Strategy, Ethics, and social responsibility


ISBN: 0072844485 (alk. paper)

LCCN: 2004049860

Subjects--Topical Terms:
Strategic planning.
Business planning.

Dewey Class. No.: 658.4012 / THO