Basic marketing : a global-managerial approach /
Series: (McGraw-Hill/Irwin series in marketing)Publication details: Boston : McGraw-Hill 2005Edition: 15th edDescription: xli, 793 p. : ill.(col.) ; 29 cmISBN:- 0072525231
- 658.8 PER

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Includes bibliographical references and index (Has CD)
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