Basic marketing : a global-managerial approach /
Perreault, William D
Basic marketing : a global-managerial approach / - 15th ed. - Boston : McGraw-Hill 2005 - xli, 793 p. : ill.(col.) ; 29 cm. - (McGraw-Hill/Irwin series in marketing) .
Includes bibliographical references and index (Has CD)
0072525231
Marketing - management
Basic marketing
658.8 / PER
Basic marketing : a global-managerial approach / - 15th ed. - Boston : McGraw-Hill 2005 - xli, 793 p. : ill.(col.) ; 29 cm. - (McGraw-Hill/Irwin series in marketing) .
Includes bibliographical references and index (Has CD)
0072525231
Marketing - management
Basic marketing
658.8 / PER