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Basic marketing : a global-managerial approach / Stanley J. Shapiro

Contributor(s): Publication details: Toronto : 2002 McGraw-Hill RyersonEdition: 10th edDescription: xix, 807 p. : ill. (col.) ; 28 cmISBN:
  • 0070887292
Subject(s): DDC classification:
  • 658.8  BAS
Item type: Book
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Includes bibliographical references and index

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