Basic marketing : (Record no. 23038)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 006170000a22001930004500 |
| 001 - CONTROL NUMBER | |
| control field | 023038 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130424t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070887292 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | BAS |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 23038 |
| -- | 23038 |
| 245 ## - TITLE STATEMENT | |
| Title | Basic marketing : |
| Remainder of title | a global-managerial approach / |
| Statement of responsibility, etc. | Stanley J. Shapiro |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Toronto : |
| Date of publication, distribution, etc. | 2002 |
| Name of publisher, distributor, etc. | McGraw-Hill Ryerson |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 807 p. : |
| Other physical details | ill. (col.) ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing - management |
| 9 (RLIN) | 10435 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shapiro, Stanley [et al...] |
| 9 (RLIN) | 43337 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 20/06/2008 | 9 | 658.8 BAS | 23038 | 05/05/2014 | 28/02/2012 | 20/06/2008 | Book |