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Consumer behavior : building marketing strategy / Del I. Best, Roger J. Best and Kenneth A. Coney

By: Contributor(s): Publication details: Boston : 2001 McGraw - HillEdition: 8th edDescription: xxiv, 762 p. : ill. (some col.) ; 26 cmISBN:
  • 0072316020
Subject(s): DDC classification:
  • 658.83420973  HAW
Item type: Book
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Includes bibliographical references and index

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