Consumer behavior : building marketing strategy / Del I. Best, Roger J. Best and Kenneth A. Coney
Publication details: Boston : 2001 McGraw - HillEdition: 8th edDescription: xxiv, 762 p. : ill. (some col.) ; 26 cmISBN:- 0072316020
- 658.83420973 HAW

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Includes bibliographical references and index
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