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Consumer behavior : building marketing strategy /

Hawkins, Del I.

Consumer behavior : building marketing strategy / Del I. Best, Roger J. Best and Kenneth A. Coney - 8th ed. - Boston : McGraw - Hill 2001 - xxiv, 762 p. : ill. (some col.) ; 26 cm

Includes bibliographical references and index

ISBN: 0072316020

Subjects--Topical Terms:
Consumer behavior--Unites States
Market surveys--Unites States
Consumer behavior Unites States --Case studies

Dewey Class. No.: 658.83420973 / HAW

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