Library Catalogue

Advertising media : (Record no. 44)

MARC details
000 -LEADER
fixed length control field 006560000a22002170004500
001 - CONTROL NUMBER
control field 000044
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090422t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0 256 05988 8
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number McG
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
-- 44
-- 44
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McGann, Anthony F.
9 (RLIN) 18618
245 ## - TITLE STATEMENT
Title Advertising media :
Remainder of title a managerial approach /
Statement of responsibility, etc. Anthony F. McGann
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Homewood :
Date of publication, distribution, etc. 1988
Name of publisher, distributor, etc. Richard Irwin D,
300 ## - PHYSICAL DESCRIPTION
Extent xii, 452 p. :
Other physical details ill. ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Includes bibliographical references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
9 (RLIN) 2235
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Advertising media - marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Fuller form of name Russell, Thomas J.
9 (RLIN) 18619
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     Archbishop Kiwanuka Memorial Library Archbishop Kiwanuka Memorial Library 20/06/2008 1 659.1 McG 44 19/07/2015 19/07/2015 20/06/2008 Book
    Dewey Decimal Classification     Archbishop Kiwanuka Memorial Library Archbishop Kiwanuka Memorial Library 22/04/2009 1 659.1 McG 8018 12/11/2009 05/11/2009 22/04/2009 Book
    Dewey Decimal Classification     Archbishop Kiwanuka Memorial Library Archbishop Kiwanuka Memorial Library 22/04/2009   659.1 McG 8020 22/04/2009   22/04/2009 Book
    Dewey Decimal Classification     Archbishop Kiwanuka Memorial Library Archbishop Kiwanuka Memorial Library 22/04/2009   659.1 McG 8034 22/04/2009   22/04/2009 Book
    Dewey Decimal Classification     Archbishop Kiwanuka Memorial Library Archbishop Kiwanuka Memorial Library 22/04/2009   659.1 McG 8035 22/04/2009   22/04/2009 Book
    Dewey Decimal Classification     UMU Ngetta Campus UMU Ngetta Campus 02/06/2017   659.1 McG 47894 02/06/2017   02/06/2017 Book
    Dewey Decimal Classification     UMU Ngetta Campus UMU Ngetta Campus 02/06/2017   659.1 McG 47895 02/06/2017   02/06/2017 Book
    Dewey Decimal Classification     UMU Ngetta Campus UMU Ngetta Campus 02/06/2017   659.1 McG 47896 02/06/2017   02/06/2017 Book
    Dewey Decimal Classification     UMU Ngetta Campus UMU Ngetta Campus 02/06/2017   659.1 McG 47897 02/06/2017   02/06/2017 Book
    Dewey Decimal Classification     UMU Ngetta Campus UMU Ngetta Campus 02/06/2017   659.1 McG 47898 02/06/2017   02/06/2017 Book

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