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Advertising media : a managerial approach /

McGann, Anthony F.

Advertising media : a managerial approach / Anthony F. McGann - 2nd ed. - Homewood : Richard Irwin D, 1988 - xii, 452 p. : ill. ; 23 cm.

Includes bibliographical references and index

ISBN: 0 256 05988 8

Subjects--Topical Terms:
Advertising

Subjects--Index Terms: Advertising media - marketing

Dewey Class. No.: 659.1 / McG

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