Advertising media : (Record no. 35394)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00892cam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3843268 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240318183357.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 870501s1988 ilua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 87081340 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256059888 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5826.5 |
| Item number | .M36 1988 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.111 |
| Edition number | 19 |
| Item number | MCG |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 35394 |
| -- | 35393 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McGann, Anthony F. |
| 9 (RLIN) | 18618 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising media : |
| Remainder of title | a managerial approach / |
| Statement of responsibility, etc. | Anthony F. McGann, J. Thomas Russell. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Homewood, Ill. : |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | 1988. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 452 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographies and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising media planning. |
| 9 (RLIN) | 62359 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Russell, Thomas, |
| Dates associated with a name | 1941- |
| 9 (RLIN) | 62360 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 3 |
| e | opcn |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UMU Kabale Campus | UMU Kabale Campus | 06/01/2015 | 659.111 MCG | 44449 | 06/01/2015 | 06/01/2015 | Book | |||||
| Dewey Decimal Classification | UMU Kabale Campus | UMU Kabale Campus | 06/01/2015 | 659.111 MCG | 44450 | 06/01/2015 | 06/01/2015 | Book | |||||
| Dewey Decimal Classification | UMU Kabale Campus | UMU Kabale Campus | 06/01/2015 | 659.111 MCG | 44451 | 06/01/2015 | 06/01/2015 | Book | |||||
| Dewey Decimal Classification | UMU Kabale Campus | UMU Kabale Campus | 06/01/2015 | 659.111 MCG | 44452 | 06/01/2015 | 06/01/2015 | Book | |||||
| Dewey Decimal Classification | UMU Kabale Campus | UMU Kabale Campus | 06/01/2015 | 659.111 MCG | 44453 | 06/01/2015 | 06/01/2015 | Book |