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Advertising media : a managerial approach /

McGann, Anthony F.

Advertising media : a managerial approach / Anthony F. McGann, J. Thomas Russell. - 2nd ed. - Homewood, Ill. : Irwin, 1988. - xii, 452 p. : ill. ; 25 cm.

Includes bibliographies and index.

ISBN: 0256059888

LCCN: 87081340

Subjects--Topical Terms:
Advertising media planning.

LC Class. No.: HF5826.5 / .M36 1988

Dewey Class. No.: 659.111 / MCG

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