Essentials of marketing / (Record no. 32089)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 007020000a22002170004500 |
| 001 - CONTROL NUMBER | |
| control field | 019446 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091109t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273717362 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| Item number | BLY |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 32089 |
| -- | 32088 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Blythe, Jim |
| 9 (RLIN) | 13805 |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing / |
| Statement of responsibility, etc. | Jim Blythe |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston |
| Date of publication, distribution, etc. | 2008 |
| Name of publisher, distributor, etc. | Pearson Education Limited |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 335 p.: |
| Other physical details | ill.; |
| Dimensions | 27 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references glossary and indexes |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | essentials |
| 9 (RLIN) | 13806 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Market research |
| General subdivision | Marketing planning, implementation and control |
| 9 (RLIN) | 13807 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, Jerome E. |
| 9 (RLIN) | 10159 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha issues (borrowed), all copies | 3 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Total Renewals | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UMU Masaka Campus | Archbishop Kiwanuka Memorial Library | 19/10/2011 | 7 | 658 BLY | 36464 | 24/02/2022 | 11/01/2019 | 19/10/2011 | Book | 1 | |||||
| Dewey Decimal Classification | UMU Mbale Campus | Archbishop Kiwanuka Memorial Library | 03/11/2011 | 2 | 658 BLY | 36991 | 01/03/2022 | 24/08/2019 | 03/11/2011 | Book | ||||||
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 10/11/2011 | 4 | 658 BLY | 37498 | 22/11/2013 | 22/11/2013 | 10/11/2011 | Book | 2 | 29/11/2013 | ||||
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 10/11/2011 | 2 | 658 BLY | 37536 | 13/03/2019 | 25/10/2018 | 10/11/2011 | Book | ||||||
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 10/11/2011 | 4 | 658 BLY | 37537 | 10/10/2023 | 03/10/2023 | 10/11/2011 | Book | 2 | |||||
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 10/11/2011 | 2 | 658 BLY | 37538 | 12/09/2012 | 11/09/2012 | 10/11/2011 | Book | ||||||
| Dewey Decimal Classification | UMU Masaka Campus | UMU Masaka Campus | 01/03/2022 | 658 BLY | 51667 | 01/03/2022 | 01/03/2022 | Book | ||||||||
| Dewey Decimal Classification | UMU Ngetta Campus | UMU Ngetta Campus | 01/12/2011 | 658 BLY | 38070 | 01/12/2011 | 01/12/2011 | Book | ||||||||
| Dewey Decimal Classification | UMU Rubaga Campus | UMU Rubaga Campus | 13/10/2011 | 2 | 658 BLY | 36184 | 16/11/2023 | 14/11/2023 | 13/10/2011 | Book | ||||||
| Dewey Decimal Classification | UMU Rubaga Campus | UMU Rubaga Campus | 13/10/2011 | 2 | 658 BLY | 36185 | 30/11/2022 | 24/11/2022 | 13/10/2011 | Book | 1 |