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Essentials of marketing /

Blythe, Jim

Essentials of marketing / Jim Blythe - 4th ed. - Boston Pearson Education Limited 2008 - xx, 335 p.: ill.; 27 cm

Includes bibliographical references glossary and indexes

ISBN: 9780273717362

Subjects--Topical Terms:
Marketing--essentials
Market research--Marketing planning, implementation and control

Dewey Class. No.: 658 / BLY

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