Principles and practice of marketing / (Record no. 30779)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 005940000a22002050004500 |
| 001 - CONTROL NUMBER | |
| control field | 022004 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090523t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 007710708X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 4 |
| Item number | JOB |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 30779 |
| -- | 30779 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jobber, David |
| 9 (RLIN) | 10657 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles and practice of marketing / |
| Statement of responsibility, etc. | David Jobber |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 2004 |
| Name of publisher, distributor, etc. | McGraw Hill |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiv, 942p. : |
| Other physical details | ill.; |
| Dimensions | 27cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing - principles and practice |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reserve Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Reserve | 11/10/2010 | 658.8 JOB | 22003 | 11/10/2010 | 11/10/2010 | Reserve Books |