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Principles and practice of marketing /

Jobber, David

Principles and practice of marketing / David Jobber - 4th ed. - London McGraw Hill 2004 - xxxiv, 942p. : ill.; 27cm

Includes bibliographical references and index

ISBN: 007710708X

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Marketing - principles and practice

Dewey Class. No.: 658.8 / JOB

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