Basic marketing : (Record no. 29761)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00829nam a22002417a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100204t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072409479 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PER |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 29761 |
| -- | 29761 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 9 (RLIN) | 3923 |
| 245 ## - TITLE STATEMENT | |
| Title | Basic marketing : |
| Remainder of title | a global - managerial approach / |
| Statement of responsibility, etc. | William D. Perreault and E Jerome Mccarthy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | Mcgraw-Hill |
| Date of publication, distribution, etc. | c2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii,815 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 29 cm. + CD |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Marketing |
| 9 (RLIN) | 51439 |
| 500 ## - GENERAL NOTE | |
| General note | Includes indexes |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing environment |
| General subdivision | Customer service and logistics |
| 9 (RLIN) | 51440 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising and sales promotion |
| General subdivision | Personal selling |
| 9 (RLIN) | 51441 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| 9 (RLIN) | 40533 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="www.mhhe.com">www.mhhe.com</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Total Renewals | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UMU Rubaga Campus | Archbishop Kiwanuka Memorial Library | 04/02/2010 | 658.8 PER | 30526 | 15/12/2016 | 80000.00 | 04/02/2010 | Book | |||||||
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 04/02/2010 | 1 | 658.8 PER | 30527 | 24/08/2016 | 80000.00 | 04/02/2010 | Book | 22/08/2016 | |||||
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 04/02/2010 | 2 | 658.8 PER | 30528 | 27/09/2019 | 80000.00 | 04/02/2010 | Book | 1 | 12/09/2019 | ||||
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 08/02/2010 | 658.8 PER | 30650 | 08/02/2010 | 08/02/2010 | Book | ||||||||
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 08/02/2010 | 658.8 PER | 30651 | 08/02/2010 | 80000.00 | 08/02/2010 | Book | |||||||
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 12/03/2012 | 658.8 PER | 38564 | 22/04/2024 | 12/03/2012 | Book | ||||||||
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 20/03/2012 | 1 | 658.8 PER | 38814 | 15/09/2014 | 20/03/2012 | Book | 21/01/2013 | ||||||
| Dewey Decimal Classification | UMU Masaka Campus | UMU Masaka Campus | 04/02/2010 | 1 | 658.8 PER | 30525 | 21/11/2014 | 80000.00 | 04/02/2010 | Book | 2 | 15/11/2014 | ||||
| Dewey Decimal Classification | UMU Masaka Campus | UMU Masaka Campus | 24/10/2011 | 658.8 PER | 36756 | 24/10/2011 | 24/10/2011 | Book | ||||||||
| Dewey Decimal Classification | UMU Mbale Campus | UMU Mbale Campus | 04/02/2010 | 658.8 PER | 30524 | 09/03/2015 | 80000.00 | 04/02/2010 | Book | |||||||
| Dewey Decimal Classification | UMU Ngetta Campus | UMU Ngetta Campus | 09/11/2011 | 1 | 658.8 PER | 37293 | 03/07/2017 | 09/11/2011 | Book | 15/02/2016 | ||||||
| Dewey Decimal Classification | UMU Ngetta Campus | UMU Ngetta Campus | 01/12/2011 | 658.8 PER | 38161 | 01/12/2011 | 01/12/2011 | Book | ||||||||
| Dewey Decimal Classification | UMU Ngetta Campus | UMU Ngetta Campus | 12/03/2012 | 658.8 PER | 38563 | 12/03/2012 | 12/03/2012 | Book | ||||||||
| Dewey Decimal Classification | UMU Ngetta Campus | UMU Ngetta Campus | 12/03/2012 | 658.8 PER | 38565 | 13/03/2012 | 12/03/2012 | Book |