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Basic marketing : a global - managerial approach /

Perreault, William D.

Basic marketing : a global - managerial approach / William D. Perreault and E Jerome Mccarthy - 14th edition - Boston Mcgraw-Hill c2002 - xxxii,815 p. : col. ill. ; 29 cm. + CD - Marketing .

Includes indexes

ISBN: 0072409479

Subjects--Topical Terms:
Marketing--Management
Marketing environment--Customer service and logistics
Advertising and sales promotion--Personal selling

Dewey Class. No.: 658.8 / PER

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