Marketing : (Record no. 29734)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00625nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100203t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072547030 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KER |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 29734 |
| -- | 29734 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A. |
| 9 (RLIN) | 8325 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | the core / |
| Statement of responsibility, etc. | Roger A. Kerin, Steven W. Hartley and William Rudelius |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | Mcgraw-hill |
| Date of publication, distribution, etc. | c2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 405 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hartley, Steven W. |
| 9 (RLIN) | 46392 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rudelius, William |
| 9 (RLIN) | 8326 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="www.mhhe.com">www.mhhe.com</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 03/02/2010 | 5 | 658.8 KER | 30479 | 06/11/2013 | 05/11/2013 | 80000.00 | 03/02/2010 | Book | 1 | ||||
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 03/02/2010 | 6 | 658.8 KER | 30480 | 14/05/2019 | 26/04/2019 | 80000.00 | 03/02/2010 | Book | 1 | ||||
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 03/02/2010 | 658.8 KER | 30481 | 03/02/2010 | 80000.00 | 03/02/2010 | Book | |||||||
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 03/02/2010 | 9 | 658.8 KER | 30482 | 20/11/2012 | 14/11/2012 | 80000.00 | 03/02/2010 | Book | 2 | ||||
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 03/02/2010 | 7 | 658.8 KER | 30483 | 20/09/2017 | 13/09/2017 | 80000.00 | 03/02/2010 | Book | 2 | ||||
| Dewey Decimal Classification | UMU Masaka Campus | UMU Masaka Campus | 03/02/2010 | 3 | 658.8 KER | 30447 | 30/11/2018 | 23/11/2018 | 80000.00 | 03/02/2010 | Book | |||||
| Dewey Decimal Classification | UMU Mbale Campus | UMU Mbale Campus | 03/02/2010 | 2 | 658.8 KER | 30445 | 27/03/2018 | 10/03/2018 | 80000.00 | 03/02/2010 | Book | |||||
| Dewey Decimal Classification | UMU Rubaga Campus | UMU Rubaga Campus | 03/02/2010 | 658.8 KER | 30468 | 28/10/2022 | 80000.00 | 03/02/2010 | Book |