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Marketing : the core /

Kerin, Roger A.

Marketing : the core / Roger A. Kerin, Steven W. Hartley and William Rudelius - Boston Mcgraw-hill c2004 - xxxii, 405 p. : ill. (some col.) ; 28 cm.

includes index

ISBN: 0072547030

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / KER

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