Strategic marketing and the future of consumer behavior : (Record no. 23861)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 008480000a22002410004500 |
| 001 - CONTROL NUMBER | |
| control field | 023861 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130423t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1843767725 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | POI |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 23861 |
| -- | 23861 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Poiesz, Theo B. C. |
| 9 (RLIN) | 44288 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing and the future of consumer behavior : |
| Remainder of title | introducing the virtual guardian angel / |
| Statement of responsibility, etc. | Theo B. C. Poiesz and W. Fred van Raaij |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cheltenham : |
| Date of publication, distribution, etc. | 2007 |
| Name of publisher, distributor, etc. | Edward Elgar |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 228 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Forecasting |
| 9 (RLIN) | 44289 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| General subdivision | Forecasting |
| 9 (RLIN) | 44290 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Raaij, W. Fred van |
| 9 (RLIN) | 44291 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 20/06/2008 | 1 | 658.802 POI | 23861 | 23/04/2013 | 15/04/2009 | 20/06/2008 | Book |