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Strategic marketing and the future of consumer behavior : introducing the virtual guardian angel /

Poiesz, Theo B. C.

Strategic marketing and the future of consumer behavior : introducing the virtual guardian angel / Theo B. C. Poiesz and W. Fred van Raaij - 1st ed. - Cheltenham : Edward Elgar 2007 - xi, 228 p. : ill. ; 24 cm

Includes bibliographical references and index

ISBN: 1843767725

Subjects--Topical Terms:
Marketing --Management
Marketing--Forecasting
Consumer behavior --Forecasting
Strategic planning

Dewey Class. No.: 658.802 / POI

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