Marketing / (Record no. 20126)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 007140000a22002290004500 |
| 001 - CONTROL NUMBER | |
| control field | 020126 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130425t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070189544 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | ETZ |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 20126 |
| -- | 20126 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Etzel, Michael J. |
| 9 (RLIN) | 14881 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc. | Michael J. Etzel, Bruce J. Walker, William J. Stanton |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Date of publication, distribution, etc. | 1997 |
| Name of publisher, distributor, etc. | Irwin McGraw-Hill |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 624 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | (McGraw-Hill series in marketing) |
| 9 (RLIN) | 20830 |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker, Bruce J. |
| 9 (RLIN) | 9538 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stanton, William J. |
| 9 (RLIN) | 4011 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 20/06/2008 | 6 | 1 | 658.8 ETZ | 20126 | 06/11/2013 | 30/10/2013 | 20/06/2008 | Book | ||||
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 10/12/2009 | 10 | 5 | 658.8 ETZ | 20129 | 27/10/2015 | 22/10/2015 | 10/12/2009 | Book | ||||
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 10/12/2009 | 5 | 2 | 658.8 ETZ | 20130 | 30/06/2014 | 10/06/2014 | 10/12/2009 | Book | ||||
| Dewey Decimal Classification | Soroti Centre | Soroti Centre | 10/12/2009 | 658.8 ETZ | 20127 | 10/12/2009 | 10/12/2009 | Book | |||||||
| Dewey Decimal Classification | UMU Kabale Campus | UMU Kabale Campus | 10/12/2009 | 658.8 ETZ | 20132 | 10/12/2009 | 10/12/2009 | Book | |||||||
| Dewey Decimal Classification | UMU Masaka Campus | UMU Masaka Campus | 10/12/2009 | 5 | 658.8 ETZ | 20133 | 29/08/2018 | 11/04/2017 | 10/12/2009 | Book | |||||
| Dewey Decimal Classification | UMU Rubaga Campus | UMU Rubaga Campus | 10/12/2009 | 658.8 ETZ | 20128 | 28/10/2022 | 10/12/2009 | Book | |||||||
| Dewey Decimal Classification | UMU Rubaga Campus | UMU Rubaga Campus | 10/12/2009 | 2 | 658.8 ETZ | 20131 | 12/04/2019 | 01/03/2019 | 10/12/2009 | Book |