Marketing /
Etzel, Michael J.
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton - 11th ed. - New York : Irwin McGraw-Hill 1997 - xxi, 624 p. : ill. ; 25 cm. - (McGraw-Hill series in marketing) .
Includes bibliographical references and index
0070189544
Marketing
658.8 / ETZ
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton - 11th ed. - New York : Irwin McGraw-Hill 1997 - xxi, 624 p. : ill. ; 25 cm. - (McGraw-Hill series in marketing) .
Includes bibliographical references and index
0070189544
Marketing
658.8 / ETZ