Strategic marketing / (Record no. 19678)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 006970000a22002290004500 |
| 001 - CONTROL NUMBER | |
| control field | 019678 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130422t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072466650 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | CRA |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 19678 |
| -- | 19678 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cravens, David C. |
| 9 (RLIN) | 9758 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing / |
| Statement of responsibility, etc. | David W. Cravens and Nigel F. Piercy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Date of publication, distribution, etc. | 2003 |
| Name of publisher, distributor, etc. | McGraw-Hill |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 843 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Decision making |
| 9 (RLIN) | 9759 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Form subdivision | Management |
| 9 (RLIN) | 9760 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Form subdivision | Management |
| General subdivision | Case studies |
| 9 (RLIN) | 9761 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Piercy, Nigel F. |
| 9 (RLIN) | 9762 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha issues (borrowed), all copies | 7 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 20/06/2008 | 2 | 1 | 658.802 CRA | 19678 | 22/04/2013 | 24/05/2011 | 20/06/2008 | Book | ||||
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 06/01/2009 | 7 | 658.802 CRA | 19677 | 26/03/2021 | 26/03/2021 | 06/01/2009 | Book | |||||
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 06/01/2009 | 9 | 658.802 CRA | 19676 | 30/11/2018 | 22/11/2018 | 06/01/2009 | Book | |||||
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 06/01/2009 | 2 | 658.802 CRA | 19675 | 26/03/2021 | 26/03/2021 | 06/01/2009 | Book | |||||
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 10/12/2009 | 658.802 CRA | 19672 | 10/12/2009 | 10/12/2009 | Book | |||||||
| Dewey Decimal Classification | UMU Rubaga Campus | Archbishop Kiwanuka Memorial Library | 10/12/2009 | 1 | 658.802 CRA | 19673 | 16/10/2017 | 01/06/2017 | 10/12/2009 | Book | |||||
| Dewey Decimal Classification | UMU Rubaga Campus | UMU Rubaga Campus | 10/12/2009 | 658.802 CRA | 19674 | 25/05/2018 | 10/12/2009 | Book |