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Strategic marketing /

Cravens, David C.

Strategic marketing / David W. Cravens and Nigel F. Piercy - 7th ed. - Boston : McGraw-Hill 2003 - xviii, 843 p. : ill. ; 26 cm

Includes index

ISBN: 0072466650

Subjects--Topical Terms:
Marketing--Decision making
Marketing--Management
Marketing--Case studies--Management

Dewey Class. No.: 658.802 / CRA

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