Marketing : (Record no. 11913)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 006770000a22002170004500 |
| 001 - CONTROL NUMBER | |
| control field | 011913 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250617120301.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160119t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0205156029 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SCH |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 11913 |
| -- | 11913 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Schoell, William F |
| 9 (RLIN) | 23874 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | contemporary concepts and practices / |
| Statement of responsibility, etc. | William F. Schoell, Joseph P. Guiltinan |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Englewood cliffs : |
| Date of publication, distribution, etc. | 1995 |
| Name of publisher, distributor, etc. | Prentice-Hall |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 762 p. ; |
| Dimensions | 28 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 65931 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Guiltinan, Joseph P. |
| 9 (RLIN) | 32943 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UMU Rubaga Campus | UMU Rubaga Campus | 20/06/2008 | 658.8 SCH | 11913 | 04/07/2023 | 20/06/2008 | Book |