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Marketing : contemporary concepts and practices /

Schoell, William F

Marketing : contemporary concepts and practices / William F. Schoell, Joseph P. Guiltinan - 6th ed. - Englewood cliffs : Prentice-Hall 1995 - xxvii, 762 p. ; 28 cm

Includes bibliographical references and index

ISBN: 0205156029

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / SCH

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