Marketing management : (Record no. 11899)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 007340000a22002290004500 |
| 001 - CONTROL NUMBER | |
| control field | 011899 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250617120259.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130417t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 007049097X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | GUI |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 11899 |
| -- | 11899 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Guitinan, Joseph |
| 9 (RLIN) | 10434 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | strategies and program / |
| Statement of responsibility, etc. | Joseph P. Guiltinan ; Gordon W. Paul ; Thomas J. Madden |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Date of publication, distribution, etc. | 1997 |
| Name of publisher, distributor, etc. | McGraw Hill |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 463 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management |
| 9 (RLIN) | 10435 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Paul, Gordon W. |
| 9 (RLIN) | 10436 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Madden, Thomas J. |
| 9 (RLIN) | 10437 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha issues (borrowed), all copies | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 20/06/2008 | 4 | 4 | 658.8 GUI | 11899 | 08/12/2021 | 13/09/2021 | 20/06/2008 | Book |