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Marketing management : strategies and program /

Guitinan, Joseph

Marketing management : strategies and program / Joseph P. Guiltinan ; Gordon W. Paul ; Thomas J. Madden - 6th ed. - Boston : McGraw Hill 1997 - xvi, 463 p. : ill. ; 23 cm.

Includes bibliographical references and index

ISBN: 007049097X

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: 658.8 / GUI

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