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Managing customer service as a key to successful marketing of Bank services : a case study of Centenary Rural Development Bandk Ltd (CERUDEB) Mbale branch /

Nalela, Kizito

Managing customer service as a key to successful marketing of Bank services : a case study of Centenary Rural Development Bandk Ltd (CERUDEB) Mbale branch / Nalela Kizito - Nkozi : Uganda Martyrs University, 2001 - xi, 68 p. ; 30 cm.

Masters in Business Administration and Management

Subjects--Topical Terms:
Marketing - customer service

Dewey Class. No.: 26920

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