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Churchill/Ford/Walker's Sales force management /

Johnston, Mark W.

Churchill/Ford/Walker's Sales force management / Mark W. Johnston, Greg W. Marshall - 7th ed. - Boston : McGraw-Hill 2003 - xx, 603 p. : ill. ; 26 cm - (McGraw-Hill/Irwin series in marketing) .

Includes bibliographical references, index and CD-ROM

ISBN: 0072466480

Subjects--Topical Terms:
Sales management
Churchill, Gilbert A. Sales force management

Dewey Class. No.: 658.8101 / JOH

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