Cases in advertising and promotion management / John A. Quelch ; Paul W. Farris

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Publication details: Plano : 1983 BPIDescription: xvii, 811 p. : ill. ; 24 cmISBN:

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Book

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Holdings
Current library	Call number	Status	Date due	Barcode
Archbishop Kiwanuka Memorial Library	658.8 QUE (Browse shelf(Opens below))	Available		6213

Includes bibliographical references and index

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