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Basic marketing : a global - managerial approach / William D. Perreault and E Jerome Mccarthy

By: Contributor(s): Material type: TextTextSeries: (Marketing)Publication details: Boston : Mcgraw-Hill, c2002.Edition: 14th editionDescription: xxxii,815 p. : col. ill. ; 29 cmISBN:
  • 0072430125
Subject(s): DDC classification:
  • 658.8 PER
Online resources:
Item type: CD-ROM
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Holdings
Current library Call number Status Date due Barcode
Audio Visual 658.8 PER (Browse shelf(Opens below)) Available 43622

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