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Basic marketing : a global - managerial approach /

Perreault, William D.

Basic marketing : a global - managerial approach / William D. Perreault and E Jerome Mccarthy - 14th edition - Boston : Mcgraw-Hill, c2002. - xxxii,815 p. : col. ill. ; 29 cm. - (Marketing) .

Includes indexes

ISBN: 0072430125

Subjects--Topical Terms:
Marketing--Management.
Marketing environment--Customer service and logistics.
Advertising and sales promotion--Personal selling.

Dewey Class. No.: 658.8 / PER

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