Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy and Brigitte Nicoulaud

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Publication details: Harlow, England : 2008 Prentice HallEdition: 4th edDescription: xviii, 614 p. ; ill. : 25 cmISBN:

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Book

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Holdings
Current library	Call number	Status	Date due	Barcode
Archbishop Kiwanuka Memorial Library	658.802 HOO (Browse shelf(Opens below))	Available		24113

Includes bibliographical references and index

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