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Marketing strategy and competitive positioning /

Hooley, Graham J.

Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy and Brigitte Nicoulaud - 4th ed. - Harlow, England : Prentice Hall 2008 - xviii, 614 p. ; ill. : 25 cm

Includes bibliographical references and index

ISBN: 9780273706977

Subjects--Topical Terms:
Target marketing
Marketing--Management

Dewey Class. No.: 658.802 / HOO

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