International marketing / Philip R. Cateora, John L. Graham.
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2005.Edition: 12th edDescription: xxxiii, 697 p. : col. ill. ; maps ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN:- 0072833718 (alk. paper)
- 658.84 22 CAT
- HF1416 .C375 2005
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Includes bibliographical references and indexes.
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