International marketing /
Cateora, Philip R.
International marketing / Philip R. Cateora, John L. Graham. - 12th ed. - Boston : McGraw-Hill/Irwin, c2005. - xxxiii, 697 p. : col. ill. ; maps ; 29 cm. + 1 CD-ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0072833718 (alk. paper)
2003064164
Export marketing.
International business enterprises.
HF1416 / .C375 2005
658.84 / CAT
International marketing / Philip R. Cateora, John L. Graham. - 12th ed. - Boston : McGraw-Hill/Irwin, c2005. - xxxiii, 697 p. : col. ill. ; maps ; 29 cm. + 1 CD-ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0072833718 (alk. paper)
2003064164
Export marketing.
International business enterprises.
HF1416 / .C375 2005
658.84 / CAT