000 007540000a22002410004500
001 009543
005 20250617115823.0
008 130422t xxu||||| |||| 00| 0 eng d
020 _a0333981197
082 _a658.802
_bBRE
090 _c9543
_d9543
100 _aBrennan, Ross
_930261
245 _aContemporary strategic marketing /
_cRoss Brennan, Paul Baines and Paul Garneau
260 _aNew York :
_c2003
_bPalgrave Macmillan
300 _axx, 380 p. :
_bill. ;
_c25 cm
500 _aIncludes index
650 _aMarketing
_xDecision making
_930262
650 _aMarketing
_xManagement
_965667
650 _aMarketing
_vManagement
_xCase studies
_930263
700 _aBaines, Paul
_930264
700 _aGarneau, Paul
_930265
942 _cBOOK
_2ddc
999 _c9543
_d9543