| 000 | 006120000a22002170004500 | ||
|---|---|---|---|
| 001 | 006256 | ||
| 005 | 20250617115137.0 | ||
| 008 | 130423t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0256033706 | ||
| 082 |
_a658.802 _bCRA |
||
| 090 |
_c6256 _d6256 |
||
| 100 |
_aCravens, David W. _925951 |
||
| 245 |
_aStrategic marketing / _cDavid W. Cravens |
||
| 250 | _a2nd ed. | ||
| 260 |
_aHomewood : _c1987 _bIrwin |
||
| 300 |
_axvii, 679 p. : _bill. ; _c24 cm |
||
| 500 | _aIncludes bibliographical references and index | ||
| 650 |
_aMarketing _965192 |
||
| 650 |
_aStrategic marketing _925952 |
||
| 942 |
_cBOOK _2ddc |
||
| 999 |
_c6256 _d6256 |
||