| 000 | 006170000a22002050004500 | ||
|---|---|---|---|
| 001 | 006213 | ||
| 005 | 20250617115134.0 | ||
| 008 | 130422t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0256029326 | ||
| 082 |
_a658.8 _bQUE |
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| 090 |
_c6213 _d6213 |
||
| 100 |
_aQuelch, John A. _925903 |
||
| 245 |
_aCases in advertising and promotion management / _cJohn A. Quelch ; Paul W. Farris |
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| 260 |
_aPlano : _c1983 _bBPI |
||
| 300 |
_axvii, 811 p. : _bill. ; _c24 cm. |
||
| 500 | _aIncludes bibliographical references and index | ||
| 650 |
_aSales promotion _96331 |
||
| 650 |
_aManagement _965184 |
||
| 942 |
_cBOOK _2ddc |
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| 999 |
_c6213 _d6213 |
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