| 000 | 007070000a22002170004500 | ||
|---|---|---|---|
| 001 | 004535 | ||
| 005 | 20250617114859.0 | ||
| 008 | 111116t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0132613638 | ||
| 082 |
_a658.8 _bKOT |
||
| 090 |
_c4535 _d4535 |
||
| 100 |
_aKotler, Philip _97 |
||
| 245 |
_aMarketing management : _banalysis, planning, implementation, and control / _cPhilip Kotler |
||
| 250 | _a9th ed. | ||
| 260 |
_aNew Jersey : _c1997 _bPrentice Hall |
||
| 300 |
_axl, 789 p.: _bill. ; _c25 cm. |
||
| 500 | _aIncludes bibliographical references and index | ||
| 650 |
_aMarketing management _xMarketing strategies _924449 |
||
| 650 |
_aManagement _xMarketing strategies _924450 |
||
| 942 |
_cBOOK _2ddc |
||
| 999 |
_c4535 _d4535 |
||