| 000 | 006560000a22002170004500 | ||
|---|---|---|---|
| 001 | 000044 | ||
| 008 | 090422t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0 256 05988 8 | ||
| 082 |
_a659.1 _bMcG |
||
| 090 |
_c44 _d44 |
||
| 100 |
_aMcGann, Anthony F. _918618 |
||
| 245 |
_aAdvertising media : _ba managerial approach / _cAnthony F. McGann |
||
| 250 | _a2nd ed. | ||
| 260 |
_aHomewood : _c1988 _bRichard Irwin D, |
||
| 300 |
_axii, 452 p. : _bill. ; _c23 cm. |
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| 500 | _aIncludes bibliographical references and index | ||
| 650 |
_aAdvertising _92235 |
||
| 653 | _aAdvertising media - marketing | ||
| 700 |
_qRussell, Thomas J. _918619 |
||
| 942 |
_cBOOK _2ddc |
||
| 999 |
_c44 _d44 |
||